New website, branding, and marketing plan for an established construction business.
Strathmar Landscape Construction provides a full range of landscape construction services including excavation, bulldozing, and earth moving in the Ottawa region for municipal, commercial and agricultural landscaping clients, and select rural residential projects. They have extensive experience in the construction and installation of playground equipment and splash pads, having worked on more than 40 such projects since 2010. As a small company, they do not have the staff and equipment for larger construction projects; instead, they have chosen to develop expertise in laser-guided grading systems and intelligent machine control to deliver precisely graded surfaces.
With recent changes to the municipal tendering process for new housing developments, Strathmar's owners were concerned that a lack of visibility for their business would result in fewer opportunities to bid on projects. After several years of languishing with a poorly designed website they could not update, Strathmar hired Build Marketing to create new branding and a website that promotes their core service, precision grading.
Through our Success Blueprint discovery process, we learned about Strathmar's business, their main and secondary target markets and most profitable clients, and their local competitors. From this research, we created a strategic foundation for the project, culminating in a marketing plan the company that emphasized raising their profile with landscape architects and home builders. This planning step was followed by a branding and design process.
In the creation of new text content, we narrowed the focus of the website to four key services, focusing attention on their main services and highlighting their in-house site planning capabilities and use of GPS-controlled equipment to deliver precise grades. We conducted interviews with several of Strathmar's clients to understand the value they deliver and to gather testimonials. The content was optimized for search engines and as a result, the website now routinely ranks on the first page for relevant searches.
Emphasis was placed on past projects to demonstrate the company's versatility and innovative problem-solving abilities. The site makes extensive use of image galleries to showcase their past work, and they will be able to easily add new projects. The site is built and hosted on Webflow, chosen for its ease of use by non-technical site owners, and fast loading speed.