Looking to update an older-looking website, Andre Ypma of Modern Earthscapes Land Design approached us for help. Through our Success Blueprint discovery process, we helped him reflect on his business to properly identify his goals for growth.
One of the keys to achieving desired growth was a recognition of who Modern Earthscapes' ideal clients are and how we could market to them better. A common mistake many business owners make is to assume that "everyone" is their customer. Andre is an established landscaper with many years of high-quality garden design and maintenance experience in the GTA and the Quinte Region; we helped him identify the type of projects and clients that are most profitable to help him grow his business. Our solution focused on what motivates those ideal clients to hire his company for landscape design and property maintenance.
The result was a new, mobile-responsive website with re-written, client-focused content that includes the appropriate search engine keywords. The inclusion of an easy-to-use project gallery presents attractive examples of the quality of work Modern Earthscapes delivers. The images reflect the value this work has for the company's clients in terms of quality of life and enhanced curb appeal. Including client testimonials provides the proof-of-concept and word-of-mouth validity that helps prospective clients feel confident in the Modern Earthscapes' ability to satisfy their needs.