New branding and redesigned Webflow website for a repeat client
UPDATE: In 2025, we had the pleasure of collaborating once again with Modern Earthscapes to develop a fresh branding identity and to redesign and expand their website. After 7 years, the website was due for an overhaul.
The primary objective of the update project was to modernize the overall aesthetic and showcase a more comprehensive range of completed projects. We created a new, eye-catching logo and other brand elements that capture the essence of the company's approach to landscaping.
The Bay of Quinte Region and Prince Edward County in particular have recently experienced significant population growth and a surge in new luxury home construction, resulting in a much larger potential audience for Modern Earthscapes' services. Text was rewritten to resonate with the target audience for each service offered, and to enhance search engine optimization. The expanded project gallery highlights complex recent projects and the quality of the company's work. The new careers section allows the owner to post open positions right on the site rather than relying solely on paid ads on job boards.
Building and hosting the new site on Webflow means fast-loading pages that rank well with search engines, as well as making it easy for the client to update the website with new projects. With code maintenance and an included SSL certificate, costs are significantly lower than previously. Since 2019, we've delivered numerous client projects on the Webflow platform and seen impressive results in speed, time to delivery, and traffic.
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Responsive website with a gallery of client projects.
2018: Looking to update an older-looking website, Andre Ypma of Modern Earthscapes Land Design approached us for help. Through our Success Blueprint discovery process, we helped him reflect on his business to properly identify his goals for growth.
One of the keys to achieving desired growth was a recognition of who Modern Earthscapes' ideal clients are and how we could market to them better. A common mistake many business owners make is to assume that "everyone" is their customer. Andre is an established landscaper with many years of high-quality garden design and maintenance experience in the GTA and the Quinte Region; we helped him identify the type of projects and clients that are most profitable to help him grow his business. Our solution focused on what motivates those ideal clients to hire his company for landscape design and property maintenance.
The result was a new, mobile-responsive website with re-written, client-focused content that includes the appropriate search engine keywords. The inclusion of an easy-to-use project gallery presents attractive examples of the quality of work Modern Earthscapes delivers. The images reflect the value this work has for the company's clients in terms of quality of life and enhanced curb appeal. Including client testimonials provides the proof-of-concept and word-of-mouth validity that helps prospective clients feel confident in the Modern Earthscapes' ability to satisfy their needs.