How Zoom Can Help Your Business Deal With Coronavirus Disruptions

Mar 16, 2020

Online video conferencing is affordable and easy-to-use. Learn how Zoom can transform the way you do business, making both your employee and customer meetings run smoothly.

How Zoom Can Help Your Business Deal With Coronavirus Disruptions

As the coronavirus pandemic rapidly evolves, people around the world are struggling to adjust to the ever-changing situation. Quarantines, self-isolation, cancellation of pubic events, and travel bans are beginning to disrupt the regular routines of most people. Businesses are responding by limiting customer contact, by adopting advanced cleaning and disinfecting regimens and, wherever possible, by asking employees to work remotely.

None of us can predict how long we may have to continue with this new "normal". It could be weeks or longer. All we can do is adapt as best we can and, for many of us, that includes the way we work and do business. Fortunately, there are excellent online tools that can provide some of the solutions business owners need.

Zoom Video Conferencing to the Rescue

Zoom calls can be done on desktop or mobile devicesFor working remotely and for some customer interactions, there's Zoom. This easy-to-use online tool provides simplified video conferencing and messaging across any device. Sure, you could use something like Skype, but once you take advantage of all the features Zoom provides, you'll wonder how you got by without it.

With Zoom you can bring everyone together on the same call (up to 100 people). You can share screens and send files so callers can see what you're working on and quickly review work in progress, conduct brainstorming sessions, share solutions, and plan or delegate next steps.

Zoom also includes the ability to video record your call so you have a record of what's been said while relieving participants of the burden of extensive note taking.

You can use Zoom to do one to one (or one to many) calls with customers. It's perfect for conducting a sales call with potential demos of your products or services. Video conferencing makes training sessions easy without the need for booking venues and requiring participants to travel. Best of all, customer support calls can be done remotely. We find the screen-sharing feature particularly useful in our line of work as complex problems can be diagnosed and solved more easily.

Additional features Zoom offers as part of a video conference call include:

  • Live text chat on the side for Q&A, sharing of web-links, etc.
  • Enable polling and Q&A
  • Share and play videos with full audio and video to transmit without uploading the content

Best of all, your participants don't need to have video or audio capabilities on their computer to participate. They don't even need a computer as Zoom offers free VoIP and toll-based dial-in for 55+ countries.

For ease of use, Zoom also ties in with your calendar. It supports scheduling or starting meetings from Outlook, Gmail, or iCal.

Did we mention that Zoom works on Desktop and Mobile? You can download apps for your smartphone or tablet as well as using it on your desktop.

Zoom Adds Value to Your Business

Zoom Customer BenefitsAccording to Zoom, customers who switch to their video-conferencing service have reported an increase in performance, trust, and engagement within their business. We've certainly recognized its value for our own business and have been using Zoom for several years now. We've eliminated the time and expense of travelling to and from client meetings, not to mention the benefit of being able to quickly shift from being in a meeting to getting back down to work. At the same time, we find video conferencing helps us maintain our relationships with our clients even while we're doing it from a distance.

This time of crisis is a perfect opportunity to try integrating Zoom into your workflow. Once you've used it, you may find yourself eager to continue using video conferencing even after the pandemic ends.

You can get started with Zoom for free or opt for one its different package levels. If you have questions about using Zoom or want to discuss other online solutions for your business, get in touch!

Please note: our posts may contain affiliate links! Your purchase from one of the vendors we recommend won't cost you anything more, but we'll get a tiny commission to help us buy more coffee. Thanks!
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