Ben McEwen does great roofing work, but his website wasn't helping his business. Built several years earlier by a friend, the site did not convey the quality of Ben's work or the values by which he runs his company.
We spent several hours talking with Ben about his business, his goals, the kind of roofing work he does best and his most profitable clients. We looked at his competitors and how they were presenting themselves online. The information we gathered helped us develop the strategy for the new website and how we wanted to position AAA Roofing in the Quinte region.
A new roof is a rare and costly purchase for a homeowner, generally done only a few times over many years. They may fear being taken advantage of, or worry about having strangers around their home. While some will be drawn to the lowest price, many homeowners look to friends and neighbours for referrals. Wanting to reassure potential customers that they were in good hands, our team created written content to highlight Ben's honesty and trustworthiness, his hard-working team, and the quality of the materials he chooses.
With a clean, straightforward design and strong colours, the website quickly establishes AAA Roofing as friendly, competent, and committed to quality. With effective search engine optimization, the site consistently ranks on the first page of Google and has generated a steady stream of leads.