Your website is a key asset for promoting your business online. Often it's the first place where prospective customers will discover and learn about your business. But, how well a website is built or how good it looks won't matter much if your website isn't being shown in search engine results.
Estimates suggest over 93% of online experiences begin with a search engine. How well is your business showing up in Google, Bing, or Yahoo! when prospective customers go looking?
Showing up in search engines becomes even more important when potential clients are searching for a local business. Especially when you consider that 46% of all Google searches are looking for local information. What's more, 78% of local mobile searches result in an offline purchase.
If you rely on local customers to find and buy from you, can you afford not to show up in local search engine results.
Our Local SEO Builder service will help you improve your local search results. We'll help your business show up on page one of search engines and even get you into the 3-pack of Google local searches which highlight businesses at the top of page one.
Using Build Marketing's Local SEO Builder will help resolve issues that may occur with two key search engine influence factors:
An online business citation is essentially any mention of your company online using a set of data known as your NAP (Name, Address, Phone Number). These mentions can occur in online directories, business association websites, the chamber of commerce, community listings, and many other locations. In many cases, these listings are generated without you having to apply for them. You may not even be aware of them. Search engines use these citations to verify that your company is a legitimate business operating out of an established address.
The key with online business citations is consistency. Differences in the way the business name is presented, old addresses or phone numbers, or using cell numbers on some listings can cause your website to rank poorly in search engine results. Here’s what inconsistent citations might look like:
| Smith Bros. Construction Ltd. | 123 Any Street, Your Town | 555-444-1555 |
| Smith Brothers Construction | 123 Any St., Unit 1, Your Town | (555) 555-1555 |
| Smith Bros Construction Limited | Unit 1 - 123 Any Street, Your Town | 555.555.1556 |
When you subscribe to our Local SEO Builder service, we'll identify your existing online business citations, flag any inconsistent NAP entries, and clean them up so that your citations are consistent.
Repairing these citations takes time. The process involves sending requests through valid data aggregator services to claim, confirm and validate your NAP information on each of those individual sites where your business may be listed. Depending on the sites where the citations occur, the time required for corrections to take effect may be a few days to a few weeks.
The other significant factor influencing search engine results is the number of positive online reviews and ratings a business may have accumulated. Search engines like Google, Bing or Yahoo! want to show results for businesses that people can trust. 68% of consumers say positive reviews make them trust a local business more.
You can monitor and grow your online reputation with our Local SEO Builder service. We'll track and analyze your online reviews across 35+ sites, including Google My Business, Yelp, Facebook, TripAdvisor and many more. Plus we'll give you the tools to continue to get more online reviews from your customers.
Not only will online reviews and ratings help improve your local search engine results, they may even help increase visits to your business. Surveys show 23% of consumers will visit a business' premises directly after reading positive reviews. Are you willing to pass up increased traffic and potential sales?
Can you afford to let potential sales slip through your fingers? Act NOW and see better local search results for your business!